National Psoriasis Foundation
Building a runway
While the Portland design studio, Smith and Connors, worked behind the scenes building the new look of the National Psoriasis Foundation (NPF), I was the sole in-house designer trying to transition the brand toward the new, modern look.
Marketing Director
Denice Bradbury
Associate Director, Marketing
Katherine Southwick
Associate Director, Content Strategy
Angela Kwan
Designer
Claire Metcalfe
Initial Brand Look
Slowly Shifting
Founder’s Week: A New Campaign
The Beginning of the Pandemic
Virtual Action Month
Continuing with Virtual and Nearing the New Brand Look
Bringing into the Brand
Design Direction
Smith & Connors
Design Execution
Claire Metcalfe
Annual Report
Art Direction
Claire Metcalfe
Design
India Torrez
CHeck out A Related ProjectSecond Step
Updating an overly simplified brand to bring warmth and humanness to the marketing platform.